With the concept of “openness, cooperation, and win-win” and the theme of “Canton Jiaotong on the cloud, mutually beneficial world”, this year’s Canton Fair was successfully held online, not only to consolidate the momentum of foreign trade recovery, promote innovation and development of foreign trade, and unblock the world. The industrial chain and supply chain have made due contributions and injected strong impetus into world trade and economic recovery. As of April 24, the Canton Fair’s official website has accumulated 35.38 million visits, and buyers from 227 countries and regions have registered to visit the exhibition. The number of buyers has grown steadily, the source of origin has reached a new high, and it has continued to maintain diversification and globalization. The characteristics of. Mainly present the following characteristics:
1. New products and new technologies pulsate on the cloud. 26,000 exhibitors made their appearance in the cloud. The exhibitors of this session of the Canton Fair have uploaded more than 2.76 million exhibits, an increase of 290,000 from the previous session. Judging from the reporting situation of the enterprises, 840,000 new products, 110,000 more than the previous year; 110,000 smart products, more than 10,000 more than the previous year. More than 9,000 exhibits were uploaded by 340 overseas companies from 28 countries and regions. The dazzling array of exhibits has attracted global buyers to visit and negotiate the exhibition. The total number of visits to the cloud exhibition hall of exhibiting companies is 6.87 million, of which the total number of visits to the cloud exhibition hall of export exhibition exhibitors is 6.82 million, and the cumulative number of visits to the cloud exhibition hall of CIIE exhibitors is 50,000.
2. Continuous innovation of new concepts and new models. The live broadcast of the current Canton Fair attracted 880,000 viewers. The average cumulative number of viewers per live broadcast increased by 28.6% compared to the previous one. Continue to set up virtual exhibition halls according to professional themes, focus on displaying corporate VR booths, and provide buyers with an immersive exhibition experience. A total of 2,244 exhibiting companies have produced and uploaded 2,662 VR booths, with more than 100,000 visits.
3. The prospect of new market and new demand is broad. This year’s Canton Fair has increased the invitation of domestic buyers. A total of 12,000 domestic buyers have registered to visit the exhibition. Domestic buyers have initiated 2,400 instant communications with exhibitors and reached nearly 2,000 intention orders. Nearly 200 exhibiting companies and more than 1,000 domestic purchasers exchanged on-site exchanges, and the companies reported that they have gained a lot.
4. The supply and sourcing docking is smarter and more accurate. Users issued nearly 80,000 electronic business cards through the official website platform. The “Domestic Sale” label for over a million exhibits in the Cloud Showroom supports one-click screening and quick positioning. Launched an online guidebook for products that can be sold domestically to help both suppliers and buyers quickly match and connect.
5. Trade promotion activities have characteristics and emphasize practical results. A series of 44 buyer cloud promotion activities were held in 32 countries and regions around the world. The activities focused on countries along the “Belt and Road” and the Regional Comprehensive Economic Partnership Agreement (RCEP), covering the world and highlighting key points. Organize 20 trading groups and 85 leading companies in 40 exhibition areas to hold 137 new product launches involving electronic appliances, daily consumer goods, clothing and other products.
6. The supporting services are more perfect and in place. The 7 financial institutions participating in the financial service zone customized exclusive financial products for exhibitors. The financial zone has accumulated nearly 49,000 visits, issued more than 3,300 loans, and handled nearly 78,000 settlements.
The powerful radiation effect of the Canton Fair has effectively promoted the development of China and the global exhibition industry, and has effectively promoted the development of China’s foreign trade, international trade and even the global economy. Looking forward to gathering again at the 130th Canton Fair.
Post time: Apr-27-2021