“Silver hair tide” approaching the adult diaper segment ushered in the outbreak!

“Silver hair tide” approaching the adult diaper segment ushered in the outbreak!

 

Population has always been a hot topic.When people are discussing that the number of newborns is decreasing year by year, the aging of the population has also become a hot topic in the society.Reliable adult diaper sales have been on the rise in recent years, which has sent a positive signal to the market, indicating that the adult diaper industry is on the verge of explosion. It is necessary to know this before setting out.

The market potential of adult incontinence products is huge under the trend of aging and consumption upgrading

At present, China’s family structure is in the 421 “inverted pyramid” mode in which a couple raises one child and four elderly people. The fierce social competition makes time and energy for children to take care of the elderly become scarce resources, while the development of science and technology has been able to provide consumers with increasingly perfect incontinence solutions.Under the trend of aging, the silver-haired economy is quietly emerging, and consumer demand and desire drive the market growth. There is an immeasurable potential in China’s adult diaper market in the future.

According to statistics, the market size of adult incontinence products reached 7.03 billion yuan in 2018, up 11.8 percent from 2017.The market penetration rate is 3%, well below the world average of 12%.Among the total consumption of adult incontinence products, diapers account for 66.9 percent, up 13.2 percentage points over the previous year, and the market space is opening rapidly.It is expected that with the improvement of living standards and the growth of per capita disposable income, the size of the adult diapers market will continue to grow.


Post time: Jan-04-2021