Recently, as the conflict in Ukraine continues to escalate, the United States and its Allies announced that they would impose various “penalties” on Russia, and the momentum of “freezing” Russia has also swept the diaper, sanitary napkin and other sanitary products industry.  At present, many multinational enterprises have announced to reduce their business in Russia or even withdraw from the Russian market, including Johnson & Johnson, Procter & Gamble, Kao and other health giants.  

How will the following trend develop?  

Wei product giant collective clear position to suspend or withdraw from a market, can be said to be extremely rare.  

Since the conflict, many Western companies have closed their operations in Russia or withdrawn their services from the country altogether.  Some of these companies withdrew from the Russian market due to their own “values choices”, while others withdrew because sanctions imposed by Western countries made it difficult or impossible for some companies to do business.  

Industry insiders believe that some enterprises have issued official announcements specifically pointing out the “suspension” of sales or operations, not a complete withdrawal from the market, but waiting for the opportunity to return.