Adult diapers are disposable urinary incontinence products, one of adult care products, and a disposable diaper mainly suitable for incontinent adults. The main performance of adult diapers is water absorption, which mainly depends on the amount of fluff pulp and polymer water-absorbing agent.

The absorption capacity and size of adult diapers are much larger than that of infant diapers, and its applicable objects include disabled elderly, bedridden patients, pregnant women and people with limited mobility. At present, with the increasing aging of the population, the continuous improvement of residents’ consumption levels, and the development of e-commerce, the consumer demand for adult diapers has increased, and the adult diaper industry in China has entered a stage of rapid development.

According to data from the National Bureau of Statistics, the number of people aged 65 and over in the country has increased from 101 million in 2005 to 176 million in 2019, and the proportion of the total population has also increased from 7.7% in 2005 to 12.6% in 2019. . The huge and fast-growing elderly population provides a huge potential consumer group for the development of the adult incontinence product market in my country. The functional demand for adult incontinence products due to surgery, childbirth or long-distance transportation is also increasing.

The adult incontinence product market is temporarily in the stage of introduction, consumption habits have not yet been developed, brand concentration is low, and price-oriented consumption concepts dominate. The market size of the adult incontinence products industry is expected to be 11.71 billion yuan in 2020, a year-on-year increase of 24.7%.

In the capital market, compared with the consumption preferences of the younger generation, much less attention is paid to the elderly. China’s aging is already very severe, the aging trend is very clear, and the annual aging growth rate is still rising. The target group of adult diapers is the elderly with incontinence, which is just-needed and high-frequency consumption.